Lisa Mitchell

The referral engine that built your practice may not carry you forward For many IECs, referrals have always been the quiet engine behind growth. They felt steady, almost automatic, until they didn’t. What used to be dependable is becoming less predictable. Networks age out. Parent behavior shifts. Communities fragment. And the result is something many consultants are starting to notice: fewer consistent inquiries and a pipeline that feels harder to read. Many are wondering, what does this...

Most IEC marketing tips start with tactics. This one starts with identity and why getting clear on your niche is the most powerful marketing move you can make

Recently, I've been noticing a recurring theme in discussions with IECs: everything seems to be moving at a slower pace. Families appear more hesitant, numbers are down, and there's an ongoing question about whether this is due to the economy, AI, or a mix of both. The short answer is it is probably both. The longer answer is that it does not actually matter as much as it feels like it does. Markets go through cycles. They always have. When money is flowing, people spend more freely. When it...