
Campaign Direction
Identity in Motion.
Strategic campaigns designed to connect, convert, and move your business forward.
Build campaigns that feel clear, cohesive, and aligned with your brand.
A great campaign isn’t loud or complicated. It’s focused, intentional, and rooted in your identity. I help you create marketing campaigns that feel smart, thoughtful, and grounded in what your audience actually needs, not what the industry says you “should” be doing. Whether you're launching a new offer, promoting a seasonal service, or strengthening your visibility, this is campaign direction that brings clarity and momentum to your marketing.
Types of campaigns we help create
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UGC coordination
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Referral programs
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Email newsletters & sequences
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Blog posts & article series
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Social story series & content campaigns
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Promotions, seasonal pushes, and launches
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Event promotion
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Integrated, multi-platform rollouts
All grounded in your identity and executed with clarity, direction, and intention.
Perfect for you if...
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You want your marketing to feel strategic, not scattered
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You’re launching a new service or offer and want it to land well
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You need a consistent brand voice across platforms
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You want help shaping a strong message and clear creative direction
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You’re tired of guessing what to post or promote
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You want a campaign plan that’s thoughtful, aligned, and effective
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You want someone to guide both the strategy and the execution
What’s included —
Campaign Strategy
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Core message development
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Campaign theme & positioning
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Audience insights
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Channel recommendations
Creative Direction
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Visual direction
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Tone & voice alignment
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Storyline structure
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Campaign moodboard (optional)
Execution Planning
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Campaign outline
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Content plan
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Landing page direction
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Email sequence mapping
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Social activation
Support & Management
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Scheduling
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Optimization
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Light analytics review
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Final recommendations
What you’ll walk away with —
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A cohesive, strategic campaign rooted in your brand identity
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A clear message that your audience understands and responds to
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Visuals and copy that feel aligned and elevated
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A complete campaign roadmap you can follow or hand off
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A presence that feels consistent across all platforms
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A marketing push that actually feels manageable
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The Campaign Direction Process
Month 1
Identity
We clarify the purpose of your campaign, your core message, and how it supports your brand.
Month 2
Clarity
Your strategy, creative direction, and content outline take shape. It's clean, cohesive, aligned.
Month 3
Motion
Your campaign is executed, scheduled, refined, and optimized for impact.