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Light and Shadow Patterns

Campaign Direction

Identity in Motion.
Strategic campaigns designed to connect, convert, and move your business forward.

Build campaigns that feel clear, cohesive, and aligned with your brand.

A great campaign isn’t loud or complicated. It’s focused, intentional, and rooted in your identity.  I help you create marketing campaigns that feel smart, thoughtful, and grounded in what your audience actually needs, not what the industry says you “should” be doing. Whether you're launching a new offer, promoting a seasonal service, or strengthening your visibility, this is campaign direction that brings clarity and momentum to your marketing.

Types of campaigns we help create 

  • UGC coordination

  • Referral programs

  • Email newsletters & sequences

  • Blog posts & article series

  • Social story series & content campaigns

  • Promotions, seasonal pushes, and launches

  • Event promotion

  • Integrated, multi-platform rollouts​

All grounded in your identity and executed with clarity, direction, and intention.

Perfect for you if...

  • You want your marketing to feel strategic, not scattered

  • You’re launching a new service or offer and want it to land well

  • You need a consistent brand voice across platforms

  • You want help shaping a strong message and clear creative direction

  • You’re tired of guessing what to post or promote

  • You want a campaign plan that’s thoughtful, aligned, and effective

  • You want someone to guide both the strategy and the execution

What’s included —

Campaign Strategy

  • Core message development

  • Campaign theme & positioning

  • Audience insights

  • Channel recommendations

Creative Direction

  • Visual direction

  • Tone & voice alignment

  • Storyline structure

  • Campaign moodboard (optional)

Execution Planning

  • Campaign outline

  • Content plan

  • Landing page direction

  • Email sequence mapping

  • Social activation

Support & Management

  • Scheduling

  • Optimization

  • Light analytics review

  • Final recommendations

What you’ll walk away with —

  • A cohesive, strategic campaign rooted in your brand identity

  • A clear message that your audience understands and responds to

  • Visuals and copy that feel aligned and elevated

  • A complete campaign roadmap you can follow or hand off

  • A presence that feels consistent across all platforms

  • A marketing push that actually feels manageable

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The Campaign Direction Process

Month 1
Identity

We clarify the purpose of your campaign, your core message, and how it supports your brand.

Month 2
Clarity

Your strategy, creative direction, and content outline take shape. It's clean, cohesive, aligned.

Month 3
Motion

Your campaign is executed, scheduled, refined, and optimized for impact.

Let's Create Campaigns That Move You Forward

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