Month 1
Identity

A true brand identity isn’t just colors and a logo,  it’s the grounded sense of who you are as a business, what you stand for, and how you want people to experience you. I help you uncover that clarity and turn it into a visual and verbal identity that finally feels right. Whether you're starting fresh or evolving an existing brand, this process gives you a coherent, aligned, and elevated foundation that supports everything you create next.

​

Perfect for you if...

• Your current brand feels outdated, inconsistent, or not “you” anymore

• You’re growing and need a more professional, strategic presence

• You’re expanding into new markets or offerings

• You’re pivoting your business and need the brand to catch up

• You want an identity that feels clean, thoughtful, and elevated

• You’re ready for clarity, direction, and momentum

 

​

What's included-

Brand Strategy

• Identity Foundations (vision, values, differentiators)

• Ideal Client Persona & Emotional Drivers

• Brand Personality & Tone

• Positioning Clarity & Messaging Angles

​​

Visual Identity

• Primary Logo

• Secondary Logo / Mark

• Typography Selection

• Color Palette Development

• Brand Elements & Styling

• Light Pattern/Illustration Development (optional)

​​

Brand Messaging

• Brand Story

• Tagline Options

• Voice & Tone Overview

• Key Phrases & Core Messaging

​​

Brand Kit

• Full Brand Style Guide

• Logo Files (all formats)

• Color Codes

• Typography Use & Rules

​​

​

What you'll walk away with-

• A brand identity that feels aligned, grounded, and unmistakably yours

• Clear messaging and visuals that work cohesively

• A visual system that’s easy to use and applies seamlessly across platforms

• A renewed sense of direction, confidence, and forward movement

• A brand foundation that supports everything you build next